14 JAN / 19 MAY 2019 DRAWING FASHION
From 14 January until 19 May 2019, the Museo ABC will host the #FINAESTAMPA_ ILUSTRACIÓN Y MODA exhibition. This exhibition brings together, in one hall, the select works of twenty-two national and international artists of distinct generations, whose works have marked a before and after in this discipline. This is a glorious time for fashion illustration, with drawings by artists from across the world filling the pages and headers of such emblematic magazines as Vogue, Harper’s Bazaar or L’Officiel and even newer ones such as T Magazine, Visionaire and Dazed. “Watercolor, free line, drawing and collage once again are the protagonists, as they were in the first Golden Age of illustration, which took place between the 1920s and the late 1970s. This ancient practice that was made great by Gruau, Bouché, Eric or Blossac”, explains Jesús Cano, curator of the exhibit. But it is in another ecosystem –one that lies somewhere between the dictatorship of photography and the narcissism of the selfie– where fashion artists illustrators have found the greatest inspiration: the social networks. Especially in Instagram. The “likes” are making them universal. Once again, the brands rely on them for their campaigns, just as Marcel Vertes, Carl Ericsson, Kenneth Paul Block and Andy Warhol did in the past. For some time now, the line between art and fashion illustration has blurred so that these creators no longer use the adjective “commercial”. Today, some contemporary art collectors desperately seek out original works of these creators. Specialized art galleries have been created. The time to reclaim fashion illustration as a form of art in itself has clearly arrived.